The Merrell Oscura
Partnered with a product design intern to imagine a shoe energy story centered around a local Michigan State Park.
*Work includes: shoe design, copy, imagery, event plan, blog post and consumer profiles
Forest Bound
Created photo and copy assets from creative brief through global toolkit.
*Work includes: photo assets (art directed studio and nature shoot), headline and body copy, global toolkit with images and ads
Sock Photo Assets
Envisioned and art directed the asset creation of 6 key sock stories while also handling my own budget.
*Work includes: photo assets, moving gifs, concept stories, mock social posts
Foam Competitor Research
Barefoot Running Competitor Research
Always Alliance
Brainstormed a new take on the classic "period/pad" advertisements for a copy and visualization class.
*Work includes: insight, idea statement, executions, mood board
Cham 7 Copy for Web and Social
Box Sticker in Partnership with See America
StartUp GNV
Worked with a creative partner to develop a campaign for a local business that seeks to bring tech talent to the city
*Work includes: manifesto, executions and mock-ups, copy
Worked with a creative partner to develop a campaign for a local business that seeks to bring tech talent to the city
*Work includes: manifesto, executions and mock-ups, copy